The example of Uber playing on the mind of its employees (https://www.nytimes.com/interactive/2017/04/02/technology/uber-drivers-psychological-tricks.html) with their algorithm is very relevant. Using human emotions, it seems possible for an algorithm to control a human being. The same thing applies with the Internet Filter Bubble invented by Eli Pariser (http://www.casilli.fr/2016/11/23/bulles-de-filtres-spirales-de-silence-algorithmes-et-politique-nextinpact-23-nov-2016/). In fact, this concept explains that on social media, you are only proposed contents that follows your opinions. As a consequence, no contradiction is possible and you are totally brainwashed by only one way of thinking (which is yours at the beginning). Even worse, you can easily persuade yourself that everybody is thinking the same way you do and then that you’re totally right.


One man even succeeded to create new algorithms to make political messages for example more persuasive (https://news.northeastern.edu/2015/11/how-a-northeastern-researchers-new-algorithm-helps-make-messages-more-persuasive/?utm_source=News%40Northeastern&utm_campaign=8ab133c25b-Nov_3_201511_3_2015&utm_medium=email&utm_term=0_508ab516a3-8ab133c25b-277896397). Then, even if there’s a human hand behind an algorithm, can we say that a simple machine can control our brain? Algorithms are still controllable but what about artificial intelligence?