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The potential of urban intensive farming is certain and can eventually reach levels of productivity that outperforms rural agriculture in various domains. In parallel, in France, rural areas are less and less attractive and agriculture employs fewer and fewer portions of the workforce. Is it accurate to think that urban farming (high-tech vertical farms, etc.) will reshape rural economies and landscapes, or is it exaggerated ? Is urban farming a competitor to rural agriculture, or will it simply be used to absorb the supplement of demand that rural agriculture could anyway never satisfy ?